The Design Process
Creating a website that reflects a business is both an art and science. It needs to be aesthetically pleasing but it also requires practicality. That’s why The Spectrum Group Online begins with a comprehensive design brief. The brief captures important information like functionality, content as well as aspects of a business’ brand, uncovering how a business is different in the marketplace. We believe a website is your 24/7 sales force; it should serve as more than a web brochure. When properly designed, a website attracts and captivates an audience with current and relevant information. We want to give special acknowledgement to Jerry Bates, the site’s designer and developer. He created a simply beautiful and elegant design.
Mindacutcher.com is an example of a customized WordPress installation. WordPress is a Content Management System that serves as a website’s platform. Started in 2003, it supports over 70 million websites around the world. And its popularity continues to grow (and is used by many Fortune 500 companies) because it’s open source. Open source means that its code is free. WordPress has a rich and varied community that has developed around it. For businesses, it means that you get a stable yet flexible foundation to build a website. The only limitation is one’s imagination.
Content for Engagement
Once a visitor arrives at your website, their reward should be an experience that’s positive. In web speak, that’s called user experience. Content, preferably engaging content, should match their expectations. They’ve searched on a term, landed on a page, and the two should match up.
Content is also a way to show expertise and thought leadership. Consistent and relevant writing that’s related to your industry gathers an audience. It also teaches search engines what the site is all about. That’s why the trite saying “Content is King” in the web world is so true. The more content your site has, the more opportunities Google, Bing and Yahoo have to serve your business up in related searches.
Yet, it’s not just a numbers game. You want quality and quantity. Your site’s copy and images are also ways to express your business’ brand. Why you’re different. Why visitors should buy from you. Without it, your content will appear lackluster and boring. In our opinion, effective web content should be a seamless blending of writing for human visitors as well as search engine bots.
Free 30-Minute Expert Consultation
Want 30 minutes dedicated to reviewing your website and your online challenges? It’s a no-obligation offer where you have an opportunity to receive free expert and helpful advice you can immediately use. The Spectrum Group Online also offers a free SEO report that highlights useful feedback about your website compared to your competition.